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50 Plus Market Facts & Distribution Info


50 Plus Agers Market Facts

  • Have more discretionary income than any other age group
  • Own 73% of all financial assets
  • Spend more money on travel than any other age group
  • Eat out on an average of three times per week
  • Buy computers and smartphones to stay connected!
  • Use Internet daily for email, online banking, and purchase products and services
  • Exercise more, eat better and feel younger!

In 1996, the first 78 million Baby Boomers turned 50, becoming the fastest growing portion of the population. Over the next decade, Baby Boomers will become seniors at a rate of 11,000 per day. These new Boomers are the most active people over 50 years old. As the population ages, the number of Americans ages 50 to 54 will soar to more than 17 million in 2010. According to a White House sponsored conference on aging, Americans 55 and older have 2 1/2 times the discretionary income of those between 18 and 34. Right now, seniors have almost $4.3 trillion in spending power.

Senior couples having a picnic in meadow

Why Advertise with 50 Plus Marketplace news?

50 Plus Benefits:

  • Colorado’s largest 50 plus newspaper with over 200,000 circulation covering 100 cities/towns in 16 counties
  • Four local community editions includes Denver Metro (seven counties), Bouder, Larimer, and Weld counties
  • Great market resource with over 1.2 million 50 plus agers along the Front Range and growing
  • Exciting and informational lifestyle news and columns for all ages
  • Connecting 50 plus adults with local businesses
  • Mobile user friendly website with appealing online and video ads


The Information Resource for People 50 Years and Older
Three senior men looking at laptop computer screen, smiling, close-up

We reach over 1,211,410 agers in the Colorado Front Range

107,621Boulder County seniors
112,897 Larimer County seniors
111,144 Weld County plus six bonus counties

Denver Metro:

134,886 Adams County seniorsSenior couple on cycle ride
203,960 Arapahoe County seniors
20,320 Broomfield County seniors
187,532 Denver County seniors
99,989 Douglas County seniors
11,164 Elbert County seniors
221,897 Jefferson County senior

879,748 in Denver Metro Area!

Senior couple walking in park

Our Mobile Friendly User Website

Our website receives an average of 10,000 visits per month across the world!

Our website exceeded 10,000 visits in 2016 with 54% dedicated from our Colorado visitors. Websites are a powerful marketing tool in reaching the public on a 24 hour basis. Content is an important part to attract our 50 plus readers. Hopefully, our content to provide the latest news and lifestyle articles along with our informational columns help our readers in making choices in their lifestyles.

We offer local weather information with the latest weather statistics on our home page along with our key advertisers in the right panel. The advertisers ads include a link to their website for readers wanting to see more information on those advertisers.

We will be expanding our content next year with more videos too. Announcement will be coming soon about our expansion!

The Colorado Senior Market:

The Colorado lifestyle is healthy and active. The economy is growing and Colorado has become a popular retirement area. One in five Coloradans are 55 or older and over 100,000 seniors moved to Colorado during the 2000’s. The state demographer has indicated Colorado is still growing at an impressive 20% rate.

Reach The Growing Seniors Market: Advertise in 50 Plus!
Reserve your space Today!


Distribution Strategy

To provide 50 Plus Marketplace News at the household level in each community we serve. At indoor sites, we use wire racks and table top plastic stands to offer copies. Outdoors, we use quality plastic stands with glass door openings in high traffic senior areas.

Each county has sites that are verified to support pickup rates. We have full-time distribution managers to audit and inspect sites weekly/monthly based on reader demand. At 50 Plus Marketplace News, we believe distribution to be a major work-in-progress. We test and re-test sites to ensure the authenticity of our circulation program.


Sample Of Distribution Sites Include:

Medical facilities by office
Hospitals and waiting rooms
Dentists and labs
Eye care centers
Pharmacies’ catering to seniors
All libraries
Health food stores
Hearing offices/Audiologists
Home health care agencies
Nursing homes/Assisted living facilities
Senior appropriate restaurants
State office complexes
County office complexes
  City office complexes
Faith community facilities
Banks and Credit Unions
Community resource fairs & shows
Barbers & Beauty shops
Flower & Gift shops
Some Walmarts & Fast Lube locations
Catalogue stores, Craft/Hobby stores
City Senior centers
Auto dealers
Apartment complexes
Various businesses serving the 50 plus audience

Thank you for visiting our website!

50 Plus Marketplace News is a subsidiary of 50 Plus Media Solutions, Inc.

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