Loveland is known as the Sweetheart City! The Loveland Chamber of Commerce, Visit Loveland, and their partners are hosting their 80th annual Valentine season. The festivities include the Valentine Re-Mailing Program, the Sweetheart Festival, exclusive offerings such as Valentine-themed wine, beer, cupcake, and coffee, the Loveland Sweetheart Classic race, Valentine Group Wedding, and the new Sweetheart Ball. All these Valentine season activities and events are scheduled throughout the month of February.
“We’re thrilled to mark eight decades of spreading love around the globe! Year after year, Valentine’s season in Loveland, Colorado enchants people everywhere. Nothing conveys love, joy, and hope quite like a Valentine from the Sweetheart City. This year’s collection showcases our continued commitment to human connection. Preserving this beloved tradition matters now more than ever, as we affirm to the world that love remains the greatest gift we can both offer and embrace.” explained Mindy McCloughan, President and CEO, Loveland Chamber of Commerce.
The 2026 official Loveland Valentine card, collector’s stamp (also known as a cachet) and postmark have been announced. The collector’s stamp and postmark will be stamped on every piece of mail that comes through the program. Loveland receives around 100,000 Valentines annually from all 50 states and 110 countries across the world through its Valentine Re-mailing Program, the largest program of its kind. Sponsors and volunteers handstamp the collector’s stamp and postmark onto each individual Valentine that comes through the city’s post office.
2026 Miss Loveland Valentine
Born and raised in Loveland, Colorado, and currently a Senior at Loveland High School, Ellory Anne is the President of National Honor Society, a Partner in Special Olympics Unified Sports, Member of the Leadership Team and Multi-Event Athlete for Track and Field, Girls Varsity Swimmer, Student Council Member, and Congressional Award Silver Medalist. She has a GPA of 4.2 and is fluent in German. She also plays the French horn in Loveland High’s Wind Symphony as well as played the mellophone for the Crimson Regiment. She has served over 425 hours of voluntary public service in our community. Her hobbies include running, equestrian sports, culinary pursuits, and linguistics.
The Loveland Sweetheart Festival
Feb. 14, 2026
Get ready for the Sweetheart Festival 2026 in downtown Loveland—an unforgettable celebration marking the 80th annual tradition for couples, families, and friends alike! Join us on Saturday, February 14, from 10:00 AM to 8:00 PM, as downtown Loveland transforms into a lively venue crawl filled with sweets, entertainment, and festive fun. Enjoy live performances and music, comedy show, haunted manor, explore the Loveland Flea Market with more than 40 unique vendors, and indulge in beer, wine, specialty-crafted cocktails from 477 Distilling, decadent sweet treat haven, and our incredible food trucks.
Be sure to visit 3rd Street in Foundry Plaza for captivating ice sculpting, fire performances by Torch Mouth, a community mural experience, and a special QR code that unlocks exclusive promotions from downtown businesses. Plus, stop by at least 5 of the 10 venue crawl locations to receive a love lock from the Visitor Center and lock your love this Valentine’s Day. Don’t miss this beloved annual tradition—come celebrate the magic of the Sweetheart Festival 2026!
Loveland Sweetheart Classic
Feb. 14, 2026
The Loveland Sweetheart Classic, presented by Redemption Church, is the perfect way to celebrate Valentine’s Day—whether you’re racing solo or running hand-in-hand with your favorite sweetheart. One of the things that makes this race so special is the option to compete as an individual or as a couple.
Runners and walkers from across Colorado and beyond flock to the Sweetheart City for Northern Colorado’s premier Valentine’s weekend race. The 2026 course will be brand new due to construction on 4th Street. Check the website for updates.
And keep an eye out for Romeo—the heart-shaped runner—who’s sprinting to the finish with a love letter in hand. He’s found true love in the Sweetheart City, and his Valentine’s Day delivery is officially underway.
Race date: Saturday, February 14, 2026
Time: 9:30 AM 10:30 AM
Valentine Group Wedding & Vow Renewal Ceremony
Feb. 14, 2026
Loveland’s tenth annual celebration of commitment to love returns, promising an even more enhanced experience for 2026. For those seeking a unique and distinctive wedding affair and an unforgettable venue, the group wedding is the ticket. This year the wedding and vow renewal ceremony takes place at the newly renovated, historic Pulliam Building in downtown Loveland. The ceremony encompasses music chosen by guests, a personalized ceremony, commemorative photos, gift bags, special wedding cupcakes, a symbolic love lock for Loveland’s iconic LOVE or HEART sculptures, and a chance to win a huge gift basket and prizes.
Nearly 500 people have said “I DO” at the Group Wedding, and couples from 9 states have traveled to Loveland to share their vows in the Sweetheart City.
Cost is $160 per couple and registrationis limited. Loveland’s Valentine’s Day Group Wedding is hosted by BIG DEAL Company, sponsored by the Loveland Chamber and in partnership with Visit Loveland.
Sweetheart Ball
Feb. 14, 2026
Step back in time at the Loveland Sweetheart Ball on Saturday, February 14, 2026, from 7:00–11:00 p.m., at the historic Pulliam Building in downtown Loveland. Guests are invited to dress in their finest vintage attire and experience an evening inspired by the 1940s golden age of romance, featuring a 15-piece big band, a jazz lounge with live entertainment, period re-enactors, and more. Once the heart of Loveland’s community gatherings, the Pulliam Building comes alive again—glowing with music, movement, and memory—as attendees revel in its vintage architectural charm and dance the night away. Make it your annual sweetheart tradition and join the community for an unforgettable night of ballroom glamour.